Knowledge & Content
Crawl discoverability for Engage
June 2026
Quick answers
- How do I help Engage find answers on my website?
Use clear headings, short paragraphs, and explicit FAQ sections on your public site. Publish facts as plain HTML text, not only inside images or PDFs, then re-crawl after updates.
Also asked as: discoverability; improve chatbot answers.
- Should I add FAQ sections to my marketing site?
Yes. Question-style headings with direct answers under each are easy for visitors and for Engage to reuse after crawl.
Also asked as: website FAQ best practices.
- What hurts Engage answer quality?
Vague pages, critical facts trapped in graphics, inconsistent product names, and pages blocked by bot protection.
Also asked as: bad chatbot answers; thin content.
- How often should I re-crawl?
After meaningful site launches or pricing changes. Use Manage → Websites to start a new crawl.
Also asked as: refresh content; update knowledge base.
Related searches: help chatbot find content · SEO for AI chatbot · write pages for Engage · FAQ on website · clear headings
Engage answers from your public website copy. Better pages produce better conversations.
Use clear headings
Name the topic in h2 / h3 headings (Pricing, Security, Implementation timeline).
Write answerable paragraphs
One idea per paragraph. State qualifications (regions, editions, timelines) in plain text.
Publish FAQ blocks on your site
Mirror the questions visitors actually ask sales and support.
Keep terminology consistent
Pick one product name and reuse it across pages.
Put facts in HTML text
Pricing, SLAs, and specs should not live only in hero images or downloadable PDFs unless you also summarize them in HTML.
Link related pages
Hub pages help visitors and improve coverage when Engage indexes your site.
After you publish changes
Re-crawl and spot-check previews in Manage → Indexed pages.
Firewall reminder
Great copy still will not index if bot protection blocks crawls, Content not loading.